Protein-Focused Plans for Total Wellness

Achieve your health and fitness goals with a flexible, protein-focused diet designed to fit your lifestyle and deliver real results.

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Flexible Nutrition for Real Results

Precision Nutrition Rooted in Human Biology

The PRIME system was not born from marketing trends or fads—it was crafted from the inside out, by asking a simple but powerful question:

“What does the human body truly need to thrive?”

The answer lies at the intersection of ancient wisdom and modern science: we need real food, consistent nourishment, and a system that works with our biology—not against it.

What does prime stand for:

P = Protein Priority

Protein is the most vital macronutrient for human function, fat loss, and long-term health—yet it’s the one most neglected in modern diets.

R = Real Food Focus

We are not meant to thrive on packets, powders, and preservatives.

I = Individual Thresholds

Not everyone has the same needs. Your age, weight, muscle mass, hormones, and lifestyle determine how much energy you require—and how you respond to certain foods.

M = Micronutrient Maximisation

Modern humans are overfed yet under-nourished. Most processed diets lack the raw materials required to:

Support immunity
Regulate mood and sleep
Maintain hormone balance
Repair cells and DNA

E = Energy Awareness

Weight loss is not just about what you eat, but also when and how.

PRIME helps you develop an instinctive understanding of:

How much energy you need based on your day
How to allocate PU units across meals to match hunger levels
When to eat to support circadian rhythms, digestion, and fat metabolism

It also introduces natural fasting windows, not as punishment but as a return to ancestral eating rhythms—giving your body time to reset, repair, and rebalance.